Innovit Labs

Cost to create an e-commerce app like Etsy

6 Minutes Read

App Development


June 2024


The rise of niche marketplaces has paved the way for platforms like Etsy, which cater to unique and handmade products. Developing an e-commerce app similar to Etsy involves understanding its distinctive features, market positioning, and leveraging modern technologies to create a seamless user experience.

Etsy: A Marketplace

for Unique and Creative Goods

Etsy is renowned for its focus on handmade, vintage, and craft items, attracting over 90 million active buyers as of 2023. The platform generated a revenue of $2.3 billion in 2022, showcasing the strong market demand for personalised and unique products. With over 5 million active sellers, Etsy has successfully built a community-oriented marketplace.

Cost of Developing

an App like Etsy

Building an app like Etsy typically requires an investment ranging from $50,000 to $500,000, depending on the complexity and features. This investment aims to capture a share of the growing online marketplace industry, which saw sales of $2.67 trillion in 2023, with niche markets gaining significant traction.

Features To Include

For E-commerce Apps Like Etsy

1. User Registration and Login

Implement a user-friendly registration process with multiple authentication methods such as email, social media, and phone numbers to ensure secure access.

2. Seller Onboarding

Facilitate an easy and guided onboarding process for sellers to create their shops, list products, and manage inventory efficiently.

3. Product Listings

Allow detailed product listings with high-quality images, descriptions, pricing, and customization options to attract potential buyers.

5. Advanced Search and Filters

Integrate comprehensive search functionalities and filters to help users find products based on categories, price range, and seller ratings.

4. Shopping Cart and Wishlist

Provide a seamless shopping cart experience with options to save items for later, manage wishlists, and apply discount codes during checkout.

6. Payment Integration

Offer multiple secure payment gateways, including credit/debit cards, PayPal, and digital wallets, to cater to diverse customer preferences.

7. Order Tracking

Enable real-time order tracking and delivery updates to keep customers informed about their purchases and expected delivery times.

8. Review and Rating System

Incorporate a robust review and rating system for products and sellers to build trust and enhance the shopping experience.

9. Customer Support

Provide accessible customer support channels such as live chat, email support, and an extensive FAQ section to address user queries promptly.

10. Security

Implement robust security measures, including SSL encryption and compliance with data protection regulations, to safeguard user information.

Step to Build

an E-commerce App Like Etsy

1. Market Research

Conduct in-depth market research to understand the preferences of niche market consumers, analyse competitors, and identify unique selling propositions.

2. Feature Planning

Define essential features based on market insights and prioritise functionalities that align with the needs of both buyers and sellers in niche markets.

3. UI/UX Design

Design intuitive and visually appealing interfaces with easy navigation to ensure a user-friendly experience across various devices.

4. Development

Utilise scalable technologies and frameworks for frontend and backend development to handle large amounts of data and ensure optimal performance.

5. Testing

Conduct comprehensive testing phases, including usability testing and performance testing, to identify and resolve issues before the official launch.

6. Deployment

Launch the app on major platforms such as the App Store and Google Play Store, targeting a wide audience of potential users and sellers.

7. Maintenance and Updates

Continuously monitor app performance, gather feedback from users, and implement regular updates to enhance features, security, and overall user experience.

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