Innovit Labs

Cost to create a Social Media app like BeReal

6 Minutes Read

App Development


June 2024

Social Media Section

BeReal - Embracing Unfiltered Moments

In today’s bustling social media landscape, BeReal has carved out a distinctive niche by encouraging users to share unfiltered moments within a specific two-minute window. Let’s delve into what sets BeReal apart in the competitive world of social networking.



BeReal stands out by promoting authenticity and spontaneity in social media interactions. Unlike traditional platforms, BeReal challenges users to capture and share genuine moments within a short timeframe, fostering real-time connections and unedited expressions.

Why BeReal Stands Out

BeReal distinguishes itself through

1. Authenticity

Emphasising real, unfiltered moments over curated content, fostering genuine connections among users.

2. Real-time Interaction

Users engage in spontaneous sharing within a constrained time frame, promoting immediate and authentic interactions.

3. Engagement

The platform’s focus on raw, unedited content enhances user engagement and community interaction.

Cost of Developing

an App like BeReal

For entrepreneurs considering developing a social media app akin to BeReal, the initial investment typically ranges from $50,000 to $200,000. This investment reflects the potential profitability in the competitive social networking sector.

Features to Include

for Social Media Apps like BeReal

Developing an app similar to BeReal requires integrating essential features for enhanced user experience and engagement:

1. Real-time Sharing

Enable users to share moments within a specific timeframe, promoting spontaneous and unedited content.

2. User Profiles

Seamless profile creation and customization to reflect users’ personalities and preferences.

3. Interactive Feed

A dynamic feed showcasing real-time posts from connections, fostering community engagement.

4. Privacy Settings

Robust privacy controls to protect user data and ensure a safe sharing environment.

5. Notifications

Timely alerts for new posts, comments, and interactions to keep users engaged and informed.

How to Develop

a Social Media App like BeReal?

Embarking on the journey to develop a social media app similar to BeReal involves a strategic approach:

1. Market Research

Identify target demographics, analyse user preferences, and assess competitors to refine your app’s unique value proposition.

2. Feature Planning

Define core features based on market insights and user needs, ensuring they align with BeReal’s emphasis on authenticity and real-time interaction.

3. UI/UX Design

Create an intuitive and visually appealing interface with easy navigation and a seamless user experience.

4. Technology Stack

Select appropriate technologies for frontend, backend, and database development to ensure scalability, performance, and security.

5. Testing and Quality Assurance

Conduct rigorous testing to detect and resolve bugs, ensuring smooth functionality across different devices and scenarios.

6. Deployment

Launch the app on major platforms like Google Play Store and Apple App Store, adhering to their guidelines for app submission and optimization.

Why BeReal

Makes a Difference in the Industry

BeReal’s emphasis on authenticity and real-time interaction addresses the growing demand for genuine connections in a digital age dominated by curated content. Its unique approach to sharing unfiltered moments resonates with users seeking meaningful social interactions and spontaneous engagement.


BeReal revolutionises social networking by prioritising authenticity and real-time connection through its innovative platform. As users increasingly value genuine experiences over polished presentations, BeReal’s impact on the social media landscape underscores its relevance and potential for growth in the digital era.

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