Innovit Labs

Cost to create an e-commerce app like Wish

6 Minutes Read

App Development


June 2024


In today’s digital era, e-commerce platforms have transformed how consumers shop globally. Apps like Wish have emerged as pioneers, offering a diverse range of products at competitive prices. Building an e-commerce app similar to Wish requires a strategic approach, focusing on key features, market dynamics, and technological advancements.


Redefining Online Retail

Wish has captured a global audience with its unique marketplace model, boasting over 100 million monthly active users worldwide. Known for its deeply discounted products and personalised shopping experience, Wish has disrupted traditional retail with its direct-to-consumer approach and algorithm-driven product recommendations.

Cost of Developing

an App like Wish

Developing an e-commerce app like Wish typically involves an investment ranging from $50,000 to $500,000, depending on the complexity and scale of features. This investment aims to tap into the lucrative e-commerce market, which generated $5.8 trillion in global sales in 2023, with mobile commerce accounting for a significant portion.

Features To Include

For E-commerce Apps Like Wish

1. User Registration and Login

Implement seamless account creation and login processes with options for social media integration to enhance user convenience and engagement.

2. Product Listings

Curate a vast catalogue of products with engaging visuals, detailed descriptions, and customer reviews to assist users in making informed purchasing decisions.

3. Search and Filters

Integrate advanced search functionality with filters based on categories, prices, and ratings to improve product discoverability and user experience.

4. Shopping Cart

Provide a user-friendly shopping cart with features for saving items, applying discounts, and enabling easy checkout to reduce cart abandonment rates.

5. Payment Options

Offer multiple secure payment gateways, including credit/debit cards, digital wallets, and other popular methods to cater to various customer preferences.

6. Order Tracking

Enable real-time order tracking and delivery updates to keep customers informed about their purchase status and expected delivery times.

7. Personalization

Utilise AI algorithms to personalise product recommendations based on user behaviour, purchase history, and preferences, enhancing user engagement and satisfaction.

8. Customer Reviews

Allow customers to leave reviews and ratings for products, increasing transparency and influencing purchase decisions.

9. Customer Support

Provide responsive customer support channels such as live chat and helpdesk support to address queries and resolve issues promptly, ensuring a positive customer experience.

10. Security

Implement stringent security measures, including SSL encryption and PCI-DSS compliance, to safeguard user data and build trust.

Steps to Build

an E-commerce App Like Wish

1. Market Research

Conduct thorough market research to understand consumer behaviour, identify market trends, analyse competitor strategies, and define target audience preferences.

2. Feature Planning

Define essential features based on market insights and prioritise functionalities that differentiate your app in the competitive landscape, ensuring scalability and user retention.

3. UI/UX Design

Design intuitive user interfaces with a focus on seamless navigation, responsive design, and visually appealing layouts to enhance user experience across devices.

4. Development

Utilise scalable technologies and frameworks for frontend and backend development, ensuring robust performance, scalability, and compatibility across various platforms.

5. Testing

Conduct comprehensive testing phases, including functional testing, usability testing, and performance testing, to identify and resolve any bugs or issues before launch.

6. Deployment

Launch the app on major platforms such as the App Store and Google Play Store, adhering to platform guidelines and ensuring a smooth rollout to reach a global audience.

7. Maintenance and Updates

Continuously monitor app performance, gather user feedback, and implement regular updates to improve functionality, security, and user experience, staying competitive in the dynamic e-commerce market.

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